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Who Are Your Customers?

At Raptor, we have the privilidge of getting to meet with a ton of great founders every day - and listening to them speak about their passions, and how they are going to turn these into great businesses.

On Friday we had a serial founder in the room and we were discussing why he had made certain decisions so far at his nascent company.

What he said was this:

"The most important decision a start up can make is to choose its customers. Once you do that, most of the questions and decisions answer themselves."

Pretty good advice that stuck with me all weekend.

when I came back around to it - I thought of all the companies that we have seen that have succeeded and those that failed - and this focus on an initial customer set seemed to be a reasonable common ground.

Simple and easy

So: who are your customers?

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